Crown Royal x RealTree

Kick Back With Crown

A collaboration honoring craftsmanship, tradition, and the spirit of the outdoors.

Crown Royal and Realtree come together to celebrate craftsmanship, authenticity, and the communities that define them. Rooted in heritage and shaped by culture, this collaboration blends Crown Royal’s iconic Canadian whisky tradition with Realtree’s unmistakable outdoor aesthetic.

Crafted with Crown

Crafted with Crown

Celebrating generations of craftsmanship from quality whisky to classic camo.

Rooted in Realtree

Rooted in Realtree

Inspired by authentic outdoor culture and the unmistakable camo that defines it.

Made to Gather

Made to Gather

Designed for shared moments — from the field to the fire.

Built to Wear

The exclusive capsule collection merges Crown Royal heritage with the scenes of nature. Leveraging Realtree's signature APX camo pattern, each piece is designed for comfort, versatility, and style. From everyday wearables to custom merchandise, this collection blends the iconic Crown Royal brand with Realtree’s classic camo giving you everything that you need to Kickback with Crown.

Built to wear
Amber Asaly for Crown Royal

The Limited-Edition Crown Royal Camo Capsule Collection

Crown Royal x Realtree Hoodie in Purple

Crown Royal Camo Hoodie

Realtree APX® Camo

Purple Accent

Crown Royal x Realtree Camo Hat

Crown Royal Camo Hat

Realtree APX® Camo

Crown Royal x Realtree T-Shirt in Purple

Crown Royal Camo T-Shirt

Realtree APX® Camo

Purple Accent

Crown Royal x Realtree T-Shirt in Orange

Crown Royal Camo T-Shirt

Realtree APX® Camo

Orange Accent

Crown Royal x Realtree Cooler

Crown Royal x Realtree Cooler

Crown Royal x Realtree Hoodie in Orange

Crown Royal Camo Hoodie

Realtree APX® Camo

Orange Accent

Bring It to the Kickback

At the heart of the collaboration is the Crown Royal limited-edition camo bag - a bold reinterpretation of Crown Royal’s iconic purple bag, designed with Realtree’s APX camo pattern.

This limited-edition collaboration will be available at most major retailers and will serve as a collector's edition that celebrates the partnership in true Crown fashion: crafted with care and designed to be shared.

Carry Into the Wild

Join Us In Our Generosity

For more than 65 years, the Purple Heart Foundation has stood beside America's combat-wounded veterans. Over the years the foundation has provided financial assistance through Critical Assistance Grants, mental health resources and community programs for those who have sacrificed in service.

Building on Crown Royal’s longstanding commitment to generosity, the brand is proud to support the Purple Heart Foundation through a donation to help fund the organization’s Critical Assistance Grants and provide meaningful support to veterans in need. A portion of proceeds of the Crown Royal Camo Capsule Collection will be donated to the Purple Heart Foundation*

*Donation based on gross proceeds of sales of wearables within the collection, up to a maximum of $10,000 which is in addition to guaranteed donation of $20,000. Donation to support Critical Assistance Grants program of Military Order Of The Purple Heart Service Foundation Inc., 7008 Little River Turnpike, Unit 1, Annandale, VA 22003 (https://purpleheartfoundation.org.) Purchase not tax deductible.

Purpleheart Foundation