The Heroes Project is Crown Royal’s commitment to give our heroes at home and abroad the recognition they deserve. From firefighters and police officers, to local volunteers, our pledge is to give back to these individuals and their communities.
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We’re kicking off the project by partnering with 2 national non-profit organizations who will work with us to coordinate events across the country. These charities, Operation Patriot and Honoring Heroes are both dedicated to supporting the service and sacrifice of our American First Responders, and will receive the inaugural donations from The Crown Royal Heroes Project™.
Through a series of events, we will be recognizing local heroes, and giving back to their communities. These events will lead up to next summer’s Crown Royal Presents the “Your Hero’s Name Here 400” at the Brickyard. And, for the sixth time in history, fans can nominate their own personal heroes for a chance at naming rights to the race.