Crown Royal Saddles Up to Announce Its First-Ever Rodeo Team

Five of the toughest professional cowboys in America will achieve extra “style” points this weekend at the Ellensburg PRCA Rodeo when they debut their Crown Royal — branded riding gear for the very first time. Through a yearlong partnership with the Canadian Whisky brand, the team will hit the dirt at Ellensburg for what some consider the most dangerous eight seconds in sports in hopes of bringing home a Crown Royal victory.

The 2010 Crown Royal Riders line-up includes:

  • Clayton Williams (Carthage, TX) Bull Rider
  • Cody Whitney (Asher, OK) Bull Rider
  • Steve Woolsey (Payson, UT) Bull Rider and Saddle Bronc Rider
  • Tilden Hooper (Carthage, TX) Bareback Rider
  • Wesley Silcox (Santaquin, UT) 2007 PRCA World Champion Bull Rider

“The Crown Royal Riders team is comprised of the best and toughest professional cowboys in the sport,” said Yvonne Briese, Crown Royal marketing director. “We can’t wait to see them compete in their Crown Royal gear this weekend at Ellensburg and we look forward to responsibly toasting their wins. This program will serve to reinforce the important message of responsible drinking to all adult pro rodeo fans.”

Though not new to professional rodeo, this earmarks the first official relationship Crown Royal has announced specifically with a team of cowboys. In addition to dueling in the dirt, the Crown Royal Riders will be on hand to sign autographs and take photos with fans Saturday evening.

“It’s an honor to represent Crown Royal for the first time at one of the most exciting rodeos of the year,” World Champion Wes Silcox said. “To be a member of such an elite team of cowboys is pretty remarkable. I’m sure we’ll have some healthy competition along the way with the end goal of toasting with a Crown Royal, responsibly of course.’

Known as one of the “old rodeos,” the Ellensburg Rodeo is the final Gold Rodeo stop on the Wrangler Million Dollar Tour. In Ellensburg, today’s best riders, ropers and wrestlers compete in what many consider to be the best rodeo arena in the nation. The top 24 qualifiers from the Gold and Silver Tours advance to the Justin Boots Playoffs September 10–12 in Puyallup, Washington. For more information, visit www.ellensburgrodeo.com