Crown Royal NASCAR Racing

- Benefits /
- News /
- Custom Bags and Labels /
- Sponsorships /
- The Bag /
- Special Offers
- North /
- South /
- Central /
- West
- Deluxe /
- Black /
- Reserve /
- Cask No. 16 /
- XR /
- Where To Buy
- Classic /
- Favorites /
- Originals /
- Holiday /
- Summer /
- Special

- Benefits
  Discover the many perks and pleasures you'll enjoy as a member of the Society of the Crown^®.
  Stay Current
- News
  Stay in the know on all the latest Crown Royal^® activities.
  Stay Current
- Bags + Labels
  Create a unique gift for yourself, friends and family with customizable Crown Royal bags and labels.
  Get Your Customs
- Sponsorship
  Crown Royal proudly sponsors an exciting range of individuals and teams who represent the best in their professions.
  Learn More
- The Bag
  From the classic purple to limited editions, choose from a variety of bags to collect or put your Crown Royal in.
  Get Them Out
- Special Offers
  Reap the awards of membership with exclusive discounts on NASCAR race tickets and merchandise.
  Get Offers
- Master Blender
  Meet our Master Blender, Andrew MacKay.
  Get to Know
- North
  Meet the Masters in the North, including Crown Royal’s Master Blender Andrew MacKay.
  Get to Know
- South
  These Masters are well versed in the nuances and whisky traditions of the South.
  Get to Know
- Central
  These Masters show an interest in combining complex flavors, such as whisky with food.
  Get to Know
- West
  The Masters out West have a keen interest in the history and heritage of whisky.
  Get to Know
- Deluxe
  Created in 1939, this classic has a lingering finish from a blend of fifty whiskies.
  Learn More
- Black
  This blend is bold and dark, yet has the signature smoothness of Crown Royal.
  Learn More
- Reserve
  A flawless blend that was Master Blender Andrew MacKay's gift to Crown enthusiasts.
  Learn More
- Cask No. 16
  A blend of fifty whiskies finished in cognac casks made from the oak trees of France.
  Learn More
- XR Whisky
  The rarest Crown of them all, made from the last batch of whisky from our Waterloo distillery.
  Learn More
- Where To Buy
  Now it’s time for you to try our whisky. Find out where you can get your Crown Royal.
  Get Your Crown
- Classic
  See the Crown cocktail recipes that stand the test of time.
  Get Classics
- Favorites
  When it comes to recipes, even Crown Royal plays favorites.
  Love Them
- Originals
  A collection of Crown originals: try recipes that have never been done before.
  Get Recipes
- Holiday
  There’s a Crown Royal cocktail that goes with each and every holiday.
  Discover
- Summer
  These Crown recipes are the cure for any summertime blues.
  Check Them Out
- Special
  These recipes are reserved for some of our more premium whiskies.
  Explorer

- Crown Royal NASCAR Racing
- Rodeo

Our NASCAR Driver, No. 17 Matt Kenseth TW

Crown Royal is proud to present 2009 Daytona 500 champ and 2010 Sprint Cup fifth-place-finisher, Matt Kenseth, as our NASCAR driver.

Matt is one of only five drivers in racing history to win a Cup Championship, the Raybestos Rookie Award and the Daytona 500, placing him among the likes of the esteemed Dale Earnhardt and Richard Petty.

Matt’s record shows he’s king of his world, so visit his official website and see if you can learn a thing or two from him.