The Iconic Purple Bag
The Crown Royal bag is intrinsically linked to our rich heritage, when we crafted a unique blended Canadian whisky to celebrate the North American visit of King George VI and Queen Elizabeth of England. Requiring a proper presentation, it was decided that this new Canadian whisky, befitting royalty in every sense of the word, would be housed in a velvet bag of purple – the color synonymous with royalty – with gold drawstrings.
Texas-bound in the 1960s
From this grand beginning, the Crown Royal bag and its perfectly aged contents remained under wraps in Canada. Too exceptional to go unnoticed for long, word traveled – and so did enterprising oil workers. Seeking their fortunes in the oil-rich lands of Texas in the 1960s, they packed their velvety purple Crown Royal bags for the journey. Before long, tales of Crown Royal’s smoothness and sophistication spread throughout the land.
Millions of bags per year
Today, approximately fifty million velvet bags are stitched for Crown Royal every year. Each one carrying the distinctive etched glass bottle that embodies the spirit and passion of a proud craft. Wherever you encounter a Crown Royal bag on your journeys, whether Crown Royal® Deluxe, Crown Royal® Regal Apple or Crown Royal® XR, you can be assured you’ll be treated to one of the very best whiskies.