Seeing Blind

To bring to life Crown Royal’s mission of rewarding people who live generously, we identified the generous story of Major Scotty Smiley, a war hero and veteran who was blinded in Iraq and continued to serve in active duty for another decade as the U.S. Army’s first blind commander. And to reward Major Smiley for . . .

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Gift Generously

Give everything your best, even if you’re the worst at it. Generosity isn’t an act, it’s a way of living. Live generously and life will treat you royally.

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Serve Generously

There’s only one way to serve the perfect cocktail – perfectly. Generosity isn’t an act, it’s a way of living. Live generously and life will treat you royally.

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Live Generously

Generosity is more than just goodwill. It’s a way of living. And Crown Royal is the spirit of generosity. Live generously and life will treat you royally.  

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Age Generously

Generosity is more than just an act. It’s a way of living. Which means forgetting your age when the music beckons. Live generously and life will treat you royally.  

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Tailgate Generously

Generosity is more than just an act. It’s a way of living. So if your snacks are many, share them freely. Live generously and life will treat you royally.  

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Greet Generously

Generosity is more than just an act. It’s a way of living. So freely greet everyone you meet. Live generously and life will treat you royally.  

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Welcome Generously

Generosity is more than just an act. It’s a way of living. And all members of the military deserve a generous homecoming. Live generously and life will treat you royally.  

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Listen Generously

Generosity isn’t an act, it’s a way of living. And patiently listening to Grandma’s stories about traffic. Live generously and life will treat you royally.  

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LIVE GENEROUSLY AND LIFE WILL TREAT YOU ROYALLY

Crown Royal is proud to launch our new campaign, “Live Generously and Life Will Treat You Royally,” with a mission to inspire and facilitate generosity in all of its many forms. Our campaign embodies the belief that a generous life is a life well-lived and that the road to royalty is paved with integrity, charity . . .

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