Seeing Blind

To bring to life Crown Royal’s mission of rewarding people who live generously, we identified the generous story of Major Scotty Smiley, a war hero and veteran who was blinded in Iraq and continued to serve in active duty for another decade as the U.S. Army’s first blind commander. And to reward Major Smiley for . . .

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Packages From Home

When it came to honoring America’s servicemen and women, we wanted to do more than simply raise a glass. For close to a decade, Crown Royal has worked with Packages From Home as a national charity partner supporting their mission to send care packages to troops overseas. Through the Crown Royal Heroes Project and Heroes . . .

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