Crown Royal Purple Bag Project

Crown Royal believes it’s not what you have, it’s what you give. So, when it came to honoring America’s service men and women, we wanted to do more than simply raise a glass. We wanted to give them something meaningful, for giving their all to protect our country. So we created The Purple Bag Project, . . .

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Seeing Blind

To bring to life Crown Royal’s mission of rewarding people who live generously, we identified the generous story of Major Scotty Smiley, a war hero and veteran who was blinded in Iraq and continued to serve in active duty for another decade as the U.S. Army’s first blind commander. And to reward Major Smiley for . . .

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