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You have unlocked $1 from the Crown Royal Generosity Fund to support the local heroes who keep their communities Royal.

Our National Partners

Since 2010,

Crown Royal has donated millions of dollars

to those who serve us – our military, our hospitality workers and the small

businesses that make our communities what they are.


Game Day


Diageo Americas, Inc. to donate up to $1,000,000 to national and local charities bet. 9/9/2021 & 6/30/2022, including the “Kick Off With Crown Royal” initiative. Donation made via the Crown Royal Generosity Fund, a donor advised fund operated by Fairfield County’s Community Foundation, organized under IRS Section 501c(3). No minimum donation.

For “Kick Off With Crown Royal,” $1 will be donated for each qualifying donation opt-in to by a consumer who is 21+ during NFL regular season (9/9/21 -1/9/22), and supplemented by donations of $1000 per week of the season, $5000 for the NFL’s Thanksgiving Day games (11/25/21) & up to $50000 by matching bets placed on NFL games during season via the DraftKings platform.

Not sponsored by the NFL Entities (the National Football League, its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL Properties, LLC, NFL Enterprises LLC, NFL International LLC and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees) or DraftKings Inc.