Packages From Home


When it came to honoring America’s servicemen and women, we wanted to do more than simply raise a glass. For close to a decade, Crown Royal has worked with Packages From Home as a national charity partner supporting their mission to send care packages to troops overseas. Through the Crown Royal Heroes Project and Heroes Tour, our on-going commitment to America’s service members is evident with nearly half a million bags packed and more than $500,000  donated to veterans-related charities. Over the past several months, the Crown Royal Heroes Tour has made stops at a number of sporting events and military installations, including the Chicago Bears, Dallas Cowboys, Green Bay Packers, Houston Livestock Show and Rodeo, Indianapolis Colts, Indianapolis Motor Speedway, Keesler Air Force Base, Los Angeles Clippers, Orlando Magic, San Diego Chargers and more to come. And keep an eye out for purple bag donation bins at your local spirits retailer – Crown Royal will contribute $1 to Packages From Home for every bag donated.