Seeing Blind

Generosity, Heroes

To bring to life Crown Royal’s mission of rewarding people who live generously, we identified the generous story of Major Scotty Smiley, a war hero and veteran who was blinded in Iraq and continued to serve in active duty for another decade as the U.S. Army’s first blind commander. And to reward Major Smiley for his generous service, we performed a generous act of our own: we paired him with internationally renowned poet Matthew Dickman to help him visualize his hometown of Pasco, WA in a poetic new way.