LIVE GENEROUSLY AND LIFE WILL TREAT YOU ROYALLY

Generosity

Crown Royal is proud to launch our new campaign, “Live Generously and Life Will Treat You Royally,” with a mission to inspire and facilitate generosity in all of its many forms. Our campaign embodies the belief that a generous life is a life well-lived and that the road to royalty is paved with integrity, charity and passion.

Communications for “Live Generously” feature real people, places and moments that exemplify true generosity, no matter now big or small. This includes musician Ray Johnston who received a lifesaving bone marrow transplant from a stranger and pays it forward by sharing his music with hospital patients; military hero Omar Valentin who serves as an ambassador for Healing4Heroes, which connects wounded veterans with service dogs; and bartender Brian Floyd who created the Barman’s Fund to inspire his fellow barkeeps to donate their tips to local charities.