Purple Bag Project Latest News:

The Purple Bag Project Partners with Award Winning Music Superstar Kane Brown and releases “Homesick” Veterans Version


Anchored in our longstanding belief that ‘it’s not about what you have, but about what you give,’ Crown Royal is giving back to support American heroes. For every stream of “Homesick (Veterans Version),” The Crown Royal Purple Bag Project will pack 1 bag to be donated as a care package to Packages From Home (as part of our goal of 1MM bags by the end of 2020) AND will donate $1 to Minority Veterans of America (up to $100K).

Crown Royal believes it’s not what you have, it’s what you give. So, when it came to honoring America’s service men and women, we wanted to do more than simply raise a glass. We wanted to give them something meaningful, for giving their all to protect our country.

So we created The Purple Bag Project, packing and sending care packages to the most generous amongst us, our soldiers. For close to a decade, Crown Royal has worked with Packages From Home as a national charity partner supporting their purpose of sending thanks to troops overseas.

The first Purple Bag was packed in September, 2010. During the ceremony, a mural was unveiled, representing the program’s mission to ensure that soldiers abroad were reminded that those at home truly admire and acknowledge their relentless service to this country.

Since then, our ongoing commitment is evident with almost 1 million bags packed. To see our what The Purple Bag Project has done lately – visit us on Instagram @CrownRoyal.

Learn more about Packages From Home: PackagesFromHome.org