Crown Royal believes it’s not what you have, it’s what you give. So, when it came to honoring the bravest amongst us, American military heroes, we wanted to do more than simply raise a glass. We wanted to give them something meaningful, to thank them for all they’ve given us.

Driven by Crown Royal’s ethos of generosity, The Purple Bag Project was born, turning our iconic purple bags into care packages for soldiers and veterans, reminding them of our support and thanks. Together with Packages from Home, our national charity partner, The Purple Bag Project has become a token of our appreciation for those serving our country.

Since 2010, we’ve packed and distributed over 1 million purple bags (and counting) to soldiers and veterans, providing them with essential care and comfort from home. We’re continuing our commitment to supporting military heroes with the goal of packing 2 million bags by 2030.

And that’s not all, Crown Royal has brought The Purple Bag Project to some of the biggest stages in the country, like the Houston Rodeo, NFL stadiums, CMA Awards and more, where the message of generosity comes to life.

To learn more about The Purple Bag Project, visit us on Instagram @CrownRoyal.

Learn more about Packages From Home HERE

You can donate your purchased and used Crown Royal bags at select retailers across the nation. Unfortunately, at this time, we do not have a list of all retailers participating, so please ask your local retailer where you can find one of our purple mailboxes to donate.

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Purple Bag Project Latest News:

The Purple Bag Project partners with award winning music superstar Kane Brown and releases “Homesick”: Veterans Version

Anchored in our longstanding belief that ‘it’s not about what you have, but about what you give,’ Crown Royal is giving back to support American heroes. For every stream of “Homesick (Veterans Version),” The Crown Royal Purple Bag Project will pack 1 bag to be donated as a care package to Packages From Home (as part of our goal of 1MM bags by the end of 2020) AND will donate $1 to Minority Veterans of America (up to $100K).



man playing a trombone in front of a purple bannerpurple and white photo of a man in a hoodie holding a purple baggroup of people standing in front of a purple tentpurple bag project founder holding a purple bag in front of a purple wallwoman sitting on the ground next to a purple mailboxthere are three people taking a selfie together at a concerta close up of a bottle of liquor with a purple backgroundwoman holding a "I packed a bag" sticker with a pink background