Thank You for Your Generosity!
You have unlocked a $1 donation to support CreatiVets,
a nonprofit organization designed to help veterans heal
through music therapy and the arts.

Crown Royal has a deep tradition of generosity, and—as a long-standing supporter of the military community—is proud to give back to the most generous ones who selflessly serve others.
For over a decade, Crown Royal has partnered with amazing organizations like Packages from Home on the Purple Bag Project, an initiative that transforms donated Crown Royal bags into care packages to send to deployed American military stationed in active duty around the world.
In 2024, we are proud to continue our longstanding partnerships with CreatiVets and Packages from Home, fueling our generosity at the crossroads of Country music and the military community.
Diageo Americas, Inc. to donate up to $1,000,000 to national and local charities between July 1, 2024 and June 30, 2025, including this initiative in support of CreatiVets. Donation made via the Crown Royal Generosity Fund, a donor advised fund administered by Fairfield County’s Community Foundation, organized under IRS Section 501c(3). No minimum donation. Dispersal of funds subject to approval of Fairfield County’s Community Foundation.
For the CreatiVets initiative, $1 will be donated for each person 21+ who scans the on screen QR code during the CMA Awards or visits this designated webpage on or before 11/21/2024.
Thorium Digital, Crown Royal’s Digital Agency will donate $1000 to CreatiVets Initiative.