Crown Royal x Juicy Couture
Crown Just Got Juicy-er
Crown Royal and Juicy Couture have come together for a limited-edition collaboration that merges Crown Royal's award-winning flavored whiskies with Juicy Couture's Y2K style.
Inspired by Flavor
Three juicy flavors. Three exclusive colorways. One unforgettable collaboration.
Bold by Design
Crown Royal's iconic purple bag reimagined with Juicy Couture's signature velour and rhinestones.
Made to Make a Statement
Because the best looks come with a signature cocktail.
Two Icons. One Juicy Collection.
Each limited-edition collectible bag brings Crown Royal Apple, Peach, and Blackberry to life through Juicy Couture’s velour, unmistakable bedazzling, and three custom colorways inspired by the flavors.
A matching limited-edition velour tracksuit for each flavor completes the collection, blending Juicy Couture's iconic silhouette with Crown Royal's signature crown and pillow details to bring the best of both brands together in every stitch.
Meet The Crown Jewels
Regal Apple, Peach and Blackberry: three larger-than-life personalities inspired by Crown Royal's Award-Winning Flavors, each bringing their own style, attitude and undeniable main-character energy.
You’ve met these girls before. Maybe in your group chat. Maybe in the mirror. But consider this just the introduction. Things are about to get even juicier. Stay tuned to meet the personalities behind the flavors and find out: which Crown Royal flavor are you?
Crown royal x Juicy Couture Limited-Edition Collection
From velour tracksuits and paparazzi flashbulbs to unforgettable nights out over delicious cocktails, this collaboration celebrates the nostalgia of an era that turned personal style into a cultural statement.
Blackberry Pink Big Bling Velour Hoodie
Blackberry Pink Big Bling Velour Hoodie
Peach Orange Big Bling Velour Hoodie
Peach Orange Big Bling Velour Track Pants
Apple Green Big Bling Velour Hoodie
Apple Green Big Bling Velour Track Pants
Carry the Crown in Style
Crown Royal Blackberry
Crown Royal Peach
Crown Royal Apple
Look Good.
Do Good.
More than a limited-edition collaboration, the Crown Royal x Juicy Couture collection reflects Crown Royal's longstanding commitment to generosity, with 100% of net proceeds from every tracksuit sold benefiting RAISEfashion, a nonprofit organization dedicated to advancing independent designers, helping them build sustainable businesses and expanding opportunity across the fashion industry.
* RaiseFashion Inc./RAISEfashion, 909 3rd Ave., Unit 6432, New York, NY 10150, https://raisefashionnow.org. Tracksuits available for purchase between 8/11/2026 & 12/31/2026, while supplies last. Purchase not tax deductible. Diageo to make $75,000 donation regardless of sales of tracksuits. $15,000 of donation will fund The Crown Royal RAISEfashion Designer Grant providing financial assistance to one (1) aspiring fashion designer selected by RAISEfashion. The remaining funds will support RAISEfashion’s activities furthering its mission in conjunction with 2026 New York Fashion Week.
