The Crown Royal Rig
They say it comes from up north…leaving a trail of whisky in its wake, making sure no glass goes empty on game day. Back for another season of driving generosity nationwide, the Crown Royal Rig is 18 wheels, two casks and a custom Crown Cab.
This season, the Rig is hitting the road to crown Passenger Princesses and Princes across the country, elevating fans’ game days with premium upgrades and royal perks.
From the Passenger Seat to the Spotlight
This year, the Crown Royal Rig is on a season-long mission to crown Passenger Princesses across the country with the help of the Crown Royal Seat. Passenger Princesses are the real MVPs of game day - they bring the vibes that fuel the crew, and now they’re getting crowned for it.
With help from NFL legends and Crown Royal’s own Passenger Princess, Emmy-nominated sports broadcast journalist Taylor Rooks, the Crown Royal Rig is stopping at marquee matchups throughout the season with the Royal Seat in tow to elevate fans’ game days. At each stop, fans can:
Climb into the Royal Seat and try to honk the Crown Royal Rig’s horn for a chance to win a “seat for a seat” and score premium game day ticket upgrades
Pack Crown Royal Purple Bags for military members
Hang out with NFL legends
Enjoy Crown Royal cocktails, giveaways and branded activations
THE PURPLE BAG METER
The Crown Royal Rig is continuing its commitment to giving back through the Purple Bag Project, inviting fans to pack bags that support active-duty service members and veterans. A longstanding initiative by Crown Royal in partnership with Packages from Home, the Purple Bag Project provides our active military overseas with wellness essentials.
Last season, NFL fans across the country packed over 10,000 purple bags for our troops!
Follow the Royal Rig for a chance to give back to the military community and move that meter one purple bag at a time.
Where's The Rig going next?
RIG SOCIAL FEED
