BRING IT TO GAME DAY
EVERY GAME DAY HAS A STORY. SHARE YOURS.
This football season, Crown Royal is inviting fans to share how they “Bring It” to game day.
A season-long celebration of the rituals that make football more than a game, bringing fans together in the moments that happen beyond the field.
THE RIG IS BACK
SAME BIG RIG ENERGY. NOW IN FUN SIZE.
For its third season, the Crown Royal Rig is back on the road, bringing Royal Rituals to fans across the country. This year, it's joined by the all-new Mini Rig, expanding the experience to even more football towns. Whether it's the Big Rig or the Mini Rig, every stop gives fans a chance to share how they Bring It to game day.
ROYAL RITUALS
“Royal Rituals” is an original episodic content series created in partnership with Sports Illustrated. Each episode takes you inside a different football town, spotlighting the people, rituals and shared experiences that bring fans together, alongside a Crown Quarterback who knows the community best. From hometown traditions and fan-favorite bites to Crown Royal cocktails, discover how communities across the country Bring It to Game Day. Follow along on Crown Royal’s Facebook & Instagram!
MEET THE CROWN QBs
THE ROSTER IS STACKED. CROWN IS CALLING THE PLAYS.
Each Crown Quarterback brings a meaningful connection to their football city, helping spotlight the people, rituals and shared experiences that they bring to game day. Follow along on our social channels to see who's in the lineup. 👀
THE RIG IS ON THE MOVE
From hometown traditions to the rituals that bring fans together, see where the Crown Royal Rig is headed and join us along the way. Follow us on social for upcoming stops and locations.
THE PURPLE BAG PROJECT
The Crown Royal Rig is continuing its commitment to giving back through the Purple Bag Project, inviting fans to pack purple bags filled with essentials for military service members. In partnership with Packages From Home, the Purple Bag Project is one way Crown Royal brings its spirit of generosity to game day. Follow the Royal Rig for a chance to give back and help pack a bag for someone who serves.
Post-Game Highlights
